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Logos are the backbone of any organization’s identity and marketing efforts. The very sight of a logo can trigger loyalty and understanding in the viewer. But a logo only gains power through exposure. Without constant and consistent advertising, a logo is just a mark on paper.

Click each logo to see it in its entirety.

Click here for a list of the organizations and designers.

based on "Brand 'Frags'”
@issue:
The Journal of Business and Design
Volume 8 No. 1, Spring 2002

Published by
Corporate Design Foundation

Sponsored by
Sappi Fine Paper N.A.

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